Live to the Beat: Low Pressure Party Atlanta 2025
Background
This event was part of the CDC Foundation’s “Live to the Beat” campaign aimed at promoting movement, fitness, and heart health education in the Black community. It featured health professionals, fitness demos, and health-focused activations.
AE’s Solutions & Results
- Fully managed event planning, production, and day-of execution
- Created and maintained a detailed Run of Show (ROS) to ensure smooth programming
- Coordinated with vendors and fitness presenters for activations
- Collaborated with a graphic designer to create and revise event signage and visual assets based on client feedback
- Oversaw on-site logistics and team coordination to deliver a seamless experience
Event Results
- On Time Execution
- The event ran according to schedule, thanks to strong coordination and a clear Run of Show (ROS).
- Strong Team Collaboration
- Our internal team worked seamlessly together, ensuring smooth production and positive on-site energy.
- Client Satisfaction
- Despite the low turnout, the client appreciated the professionalism and event flow we maintained.
Challenges
- Lower-than-expected attendance due to marketing gaps (client-managed)
- Load-out took longer than expected due to logistical delays
Tips
- Stay open to adjusting how things are presented or communicated so both your team and the client can work together smoothly and successfully
- Make sure there’s a plan for load-out so everyone knows when to start and what to do. Begin Packing things that guests don’t notice right away before the event ends to save time later.
Event Details
Client: CDC Foundation
Location: Atlanta, Georgia & Birmingham Alabama
Date: Saturday, May 10th & May 30th, 2025
Time: 2:00 PM – 6:00 PM
Event Type: Community Health + Fitness + Wellness Screenings
Target Audience: African American Families – Men & Women
