Return on Experience (ROEx)

At AEMA we collaborate with our clients to produce event experiences that not only address and meet their desired financial return on investment (ROI), but exceeds their return on experience (ROEx), ultimately driving business value. Since we know that the first rule of marketing is to tap into your audiences’ emotions— because emotions drive purchasing […]

5 Powerful Ways to Engage Your Attendees

As an innovative Event Execution Expert, I always look for the next best thing to increase attendee engagement and keep them coming back for more! Event and meeting retention is an important initiative for several organizations and in my experience retention directly correlates with attendee experience! People desire experiences that activate their senses. According to […]